The Golden Thread – A groundbreaking, immersive documentary about gold has just started

Mumbai, India, November 16, 2021 / PRNewswire / – The World Gold Council has launched its first ever immersive series of documentaries exploring the impact of gold on the past, present and future of mankind. A five-part series examines the history of metal, its cultural relevance and its technological applications. With experts and stories from all over the world exploring the world-changing effects of gold as a technical super material, biological instrument, symbolic creative medium and economic pillar. It is presented by Hannah Fry, Professor of Urban Mathematics, bestselling author and award-winning television presenter. The series was filmed around the world and features experts including clean tech pioneers Phil de Luna; Tawny Chatmon, an artist who works with gold leaf; and with a former Formula 1 championship mechanic.

Each episode of approximately 10 minutes is available on TheGoldenThread.gold.org website. available Tuesday, November 16, 2021. The first episode was also published on YouTube, with the remaining 4 episodes appearing on the platform every week thereafter. Over time, the website will also allow viewers to explore different topics in more depth, with additional stories presented in a variety of immersive formats.

James Spake, Global Head of Digital Marketing, World Gold Council, said, “The documentary series traces the role of gold from our past to the present to the future, from art and culture to science and technology. Showing the essential role of gold, its undeniable benefits and its power to advance humanity, the documentary aims to increase the relevance and awareness of gold in the minds of investors and consumers alike.

we couldn’t be more proud of this series, which is some of the most ambitious content our organization has ever made. Gold is fascinating in the way it touches every part of our lives and it has been a pleasure for us to bring this to life on such a high level. The special website is an immersive display of gold that will fascinate and inform our visitors. “

The Golden Thread was created in collaboration with the creative agency AKQA of the World Gold Council together with the production agency The Progress Film Company.

Paul Ostryzniuk, Group Creative Director, AKQA, said: “With The Golden Thread we are sharing stories about a metal that almost everyone knows, many people own, but few understand how diverse and empowering it is for humanity. Throughout production, our team has been constantly amazed by the legacy and future of this incredible material; it is a canvas for the imagination that seems eternal, and telling its story became an act of repeating our surprise to the curious audience.

Trusted our studio to deliver a brand first in the storytelling arena, the World Gold Council has provided a fascinating glimpse into the versatility and potential of one of the world’s most iconic materials. “

The entire five-part series can be viewed at https://thegoldenthread.gold.org/.

Episode summary

Episode 1: The next frontier

Experience the contribution of gold to our exploration of the cosmos, its application in our potential for interplanetary civilizations, and our recent understanding of how our gold came to earth four billion years ago. Episode contains expert interviews with space scientists who lead active missions.

Episode 2: Unlock the extraordinary

Discover how gold has enabled people to experience exceptional connectivity that enables faster, more distant, and more reliable communications, as well as unparalleled performance in the digital and physical worlds. This episode shows cleantech pioneers Phil de Luna, as well as a former McLaren mechanic who won the F1 championship, alongside a rare, gold-lined McLaren F1 supercar.

Episode 3: Creating Meaning

Gold is a symbol that needs to be told US something special. Gold has crossed cultures and continents to consistently symbolize a valuable and sacred status. It has meaning and is now used to create meaning within quantum computing – to solve some of the universe’s great unknowns. Includes rare movie access to the temple of the goddess Lakshmi in India, and a real Croesus coin, a 2,500 year old example of one of the world’s first currencies.

Episode 4: Change your life

Gold’s medical abilities have been theorized for centuries and are now proven to be true. See how gold changes our bodies, from personalized medicine to diagnostic tests, from nanoparticles used to fight cancer to electronic wearables. With first-hand explanations of the capabilities of the smallest gold nanoparticles.

Episode 5: The Spark

Whenever civilization has advanced, gold has often been the spark for its development. Whether through science, medicine, business or religion, discover how gold was a catalyst for our modern world. A recap of the series and a reflection on the future potential of gold as a sustained stimulus for progress.

You can follow the World Gold Council on Twitter at @goldcouncil and on Facebook.

About the World Gold Council:

The World Gold Council is the market development organization for the gold industry. Our goal is to stimulate and sustain the demand for gold, take the lead in the industry, and be the global authority on the gold market.

We develop gold-backed solutions, services and products based on relevant market knowledge and work with a number of partners to turn our ideas into action. As a result, we are creating structural shifts in gold demand in key market sectors. We provide insights into the international gold markets and help people understand the wealth-retaining properties of gold and its role in meeting the social and environmental needs of society.

The members of the World Gold Council include the world’s leading and most forward-looking gold mining companies.

SOURCE World Gold Council