Manchester City has announced an extension of its global partnership with home appliance manufacturer Midea. With the extension, the partnership between City and Midea, which includes both men’s and women’s teams, enters its third term.
During this partnership, Midea, which is also a partner of Manchester City’s sister club, New York City FC, has produced engaging digital content that is popular with City fans around the world, most notably with the Midea Home Challenge that was retained fans entertained during the lockdown.
In the 2021/22 season, Midea will develop its relationship with the club to support the people of Manchester by partnering with Manchester City’s prestigious City in the Community (CITC) program to find ways to address social challenges in the city to explore. In the coming months, the club will also be integrating Midea devices on the Etihad campus to provide enhanced facilities for players and fans alike.
British teenage sensation Emma Raducanu, who was introduced as Tiffany & Co.’s brand ambassador in September, raised her profile again when French designer brand Dior announced her as their newest brand ambassador.
As part of this new recommendation, Raducanu will represent Dior’s women’s collection while wearing the brand’s skin care and makeup products.
In September Emma Raducanu won a Grand Slam in 150th place as the first British female tennis player in 44 years.
iPRO announced the renewal of its partnership with QPR FC.
As part of the renewal of the partnership, iPRO will remain the exclusive official hydration system partner for the next three years and will offer the men’s, women’s and academy teams the iPRO Hydrate – Sport Edition. All teams also receive reusable iPRO water bottles and branded hardware.
iPRO Hydrate – Sport Edition helps replenish the vital salts and minerals that QPR players lose through sweat during intense training sessions and game days. iPRO Hydrate – Sport Edition is rich in 100% daily vitamin C and contains immunity-boosting vitamins.
McLaren Racing has announced a multi-year extension of its partnership with Dell Technologies. Their collaboration doesn’t end with technology – they will work together on programs to ensure that its social and environmental impacts drive success across the industry and help meet their 2030 goals, with an emphasis on STEM education, diversity and inclusion and sustainable practices.
The partnership, which began in 2018, aims to drive technological innovation by seamlessly integrating Dell Technologies hardware and software solutions with McLaren’s day-to-day functions, including route and base operations, fan engagement and guest experience.
The Dell Technologies brand will continue to be worn on the McLaren F1 MCL35M race cars, Lando Norris and Daniel Ricciardo McLaren F1 driver overalls, pit crew overalls, team shirts, vans and in the McLaren F1 garage.
Durham University is the first UK university to partner with the social esports organization LDN UTD. Working with the eSports organization, the partnership will bring the benefits of eSports to both students and the wider Durham community.
Esports are already an integral part of the university’s broader student experience offering, with over 1,300 students currently serving as members of the esports society. The partnership with LDN UTD will further increase opportunities for Durham students to develop their skills, learn about the industry, gain access to work experience and stay healthy while playing.
There are also plans to expand support to competitors, players, and aspiring players in the County Durham area who may be interested in learning more about esports.
The English Football League (EFL) invites organizations to apply as Official Charity Partners from the 2022/23 season.
The EFL and Mind On Your Side partnership will close after four years at the end of the 2021/22 season after football fans across England and Wales raise awareness about mental health. As EFL clubs build close ties with local minds, both organizations will work closely together throughout the 21/22 season to ensure the partnership has a lasting legacy across the league.
To be considered, applications must be submitted from registered charities with nationwide reach that can demonstrate how the partnership is being used to advocate a cause that is enduring and ongoing in each of the 72 communities where EFL clubs are located has lasting effects.
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