When McLaren unveiled the Artura, we knew it would take the brand further than ever. What we didn’t know is that it would win awards before anyone even had a chance to review it.
McLaren Automotive just won the Game Changer Award at the Walpole British Luxury Awards 2021. The award recognizes the brand for its innovative design and the technology integrated into the Artura.
The new model is of course the brand’s upcoming hybrid supercar. It is the first hybrid supercar in series. McLaren’s integration of hybrid technology dates back to the P1 hypercar, but the Ar will be far more widely available.
Helen Brocklebank, CEO of Walpole, said, “McLaren is constantly pushing the boundaries of what is possible in a modern luxury supercar, which is why the brand was an eye-catcher for the Walpole Game-Changer Award. The technological innovation of carbon fiber from Artura Leichtbauarchitektur paired with its high-performance hybrid engine, packaged in an exquisite design, sets the exciting course for the future of the British high-end automobile. “
Of course, McLaren itself had a representative on site to accept the award. Ruth Nic Aoidh, Executive Director of Purchasing at McLaren, reflected on the path McLaren has taken to get here.
“It is an honor to win the Walpole Game Changer Award, which recognizes McLaren Automotive’s commitment to innovation, design and the application of science to our handcrafted supercars.
“In just 10 years, we have developed new processes and technologies that enable us to be leaders in our field while remaining true to our origins in lightweight motorsport in order to offer an incomparable driving experience and at the same time minimize our environmental impact.
McLaren grew from a racing team to the supercar company it is today. Its most famous product is the McLaren F1. Having never stopped improving its products, the British car manufacturer today delivers groundbreaking technologies and delights its customers around the world.
Now we are eagerly waiting for the first Arturas to make it to the US coasts. We will fully enjoy this innovative technology.
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