McLaren Racing has started a new company in the gaming industry. They started McLaren Shadow Studio which will be at the MTC in Woking.
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As an active base for their esports team, the studio offers ambassadors the opportunity to train, race and produce content.
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“Delighted to start the studio”: McLaren eSports Licensing Director
As reported on their official website, the UK team is hoping to delve deeper into the world of virtual racing.
In their official statement, McLaren stated, “We are very excited to launch McLaren Shadow Studio and build on the fantastic work the team has done in the esports space.
“The McLaren Shadow Esports team was born in 2017 when we saw the space between virtual and real racing as an opportunity to improve accessibility by giving people an incredible racing experience,” said Lindsey Eckhouse, Director, Licensing, E -Commerce and Esports, McLaren Racing.
Formula 1 F1 – Great Britain Grand Prix – Silverstone Circuit, Silverstone, Great Britain – July 18, 2021, McLaren’s Lando Norris during the REUTERS / Peter Cziborra race
“We’re proud to bridge that connection and help us move into the next chapter by expanding our reach beyond esports to gaming.
“McLaren Shadow Studio underpins McLaren’s continued commitment with the support of our fantastic partner network that drives our performance and progress.”
DIVE DEEPER
Andreas Siedl reveals team that brings updates in Hungary
The Woking-based team finished the British Grand Prix with a solid P4 and P5. But they couldn’t stop their rival Ferrari from filling the void in the battle for P3 in the championship.
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McLaren team principal Andreas Seidl has announced that the team will bring in upgrades to the Hungarian Grand Prix to help the team battle its Italian rivals.
Formula 1 F1 – Great Britain Grand Prix – Silverstone Circuit, Silverstone, Great Britain – July 18, 2021, McLarens Daniel Ricciardo and Ferraris Carlos Sainz Jr. during the REUTERS / Peter Cziborra race
“We’re bringing some upgrades for our car to Hungary to make sure we continue this fight,” said Seidl.
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Can the Woking-based team’s upgrades strengthen their place in P3 in the championship? Let us know.
The post McLaren unveils brand new F1 esports facility at its headquarters first appeared on monter-une-startup.
