McLaren Racing has 55 sponsors listed on its website, with some other US brands including Coca-Cola and Dell TechnologiesMcLaren Racing
McLaren Racing today will announce a new and rare sponsorship from Goldman Sachs, and the deal has a particular focus on sustainability. Terms of the deal are not being released aside from it being for multiple years, but the sides will partner together on sustainability projects, and McLaren CEO Zak Brown told SBJ that this includes the financial giant helping the racing team plan its investments in the environmental space properly. Goldman Sachs also wants to get branding on the McLaren F1 car starting at the next race, the British Grand Prix on July 3. While it is rare for investment banks like Goldman Sachs to do sports sponsorships, they appear to be warming up to F1 increasingly. One of Goldman’s rivals, JP Morgan, was a sponsor earlier this at the F1 Crypto.com Miami Grand Prix. Brown said, “Goldman Sachs is one of the greatest brands in the world and they have historically not sponsored sports properties so for them to look at sports sponsorships as a platform and then choose McLaren Racing is a very privileged position to be in. … Goldman is in the business of consulting with their clientele to enhance their business and to be able to have their knowledge and resources to help guide us to a more sustainable future, you have to do that in a fiscally responsible way and I couldn’t think of a better partner to help us do that.” F1 and its teams have started to place a more concerted focus on sustainability over the last year.
DRAFTING PARTNERS: McLaren continues to be on a tear under Brown in terms of landing new sponsors, with brands that have come on just this year including the likes of Google and Gopuff. The team has 55 sponsors listed on its website, with other American brands on its roster including Coca-Cola, Dell Technologies, Webex by Cisco, Alteryx, Smartsheet and Splunk. Brown said that the team is not sold out of inventory yet but that it is close. He noted that McLaren also has teams in IndyCar, Extreme E and Formula E so it is directing sponsors that way as well. Brown said he does not think the spiking American corporate interest in F1 is slowing down yet. He said: “I hope not; I don’t think so. In America you have companies getting in like Goldmans, Google, Workday, Salesforce — companies that historically have not been sponsors and historically probably didn’t consider F1. These are some of the biggest and best companies in the world that I don’t think would have considered F1 five years ago. It just creates awesome momentum.”
