McLaren Racing and Smartsheet, the enterprise platform for dynamic work, today announced a new partnership that will make Smartsheet the official technology partner of the McLaren Formula 1 team at the 2021 São Paulo Grand Prix.
Smartsheet is a leading dynamic work platform that brings people and technology into harmony and enables teams to move faster and innovate. The partnership is the union of two brands that aim to achieve excellence and success through integrity, teamwork and collaboration.
Smartsheet technology will be integrated with McLaren Racing’s infrastructure to drive the team’s digital transformation, with an initial focus on smarter asset management to support fan engagement and racing through the Smartsheet Brandfolder platform.
The Smartsheet brand will initially be represented on the McLaren MCL35M racing cars at the 2021 São Paulo Grand Prix, then on the racing cars, pit crew overalls, pit wall stands and racing suits of McLaren F1 drivers Lando Norris and Daniel Ricciardo, for the 2022 season and beyond.
Zak Brown, McLaren Racing CEO said:
“We are excited to partner with Smartsheet, a brand that shares our ambitions for excellence based on teamwork and integrity. Technology is vital to everything we do, and Smartsheet’s technology will help us take our digital programs to new heights and implement systems that make a positive difference to our racing operations. We look forward to seeing the Smartsheet brand on our McLaren F1 cars this weekend and on the global Formula 1 stage in the future. “
Mark Mader, CEO of Smartsheet, said:
“Technology is at the core of McLaren Racing, from pushing the boundaries of what it is to be a racing organization to adapting to new ways of working that ensure operational excellence. Smartsheet powers many of the best teams in the world, and we pride ourselves on driving McLaren’s strategic initiatives and ambitions by unleashing teamwork and collaboration. “
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