McLaren Racing – McLaren Racing and Dell Technologies announce multi-year extensions

McLaren Racing today announced a multi-year extension to its partnership with Dell Technologies. Together they will continue to drive innovation and push the limits of human-machine performance on the racetrack and beyond. Their collaboration doesn’t end with technology – they will work together on programs to ensure that its social and environmental impacts drive success across the industry and help meet their 2030 goals, with an emphasis on STEM education, diversity and inclusion and sustainable practices.

The partnership, which began in 2018, aims to drive technological innovation by seamlessly integrating Dell Technologies hardware and software solutions with McLaren’s day-to-day functions, including route and base operations, fan engagement and guest experience.

During the coronavirus pandemic, McLaren and Dell have teamed up to successfully launch McLaren Substitute Teacher, an award-winning video series designed to bring STEM subjects to life through the lens of Formula 1 for students around the world.

The assistant teacher provides the opportunity to learn from the best and brightest at Dell and McLaren about the analytics, physics, speed, health, and technology that come together to make F1 a reality. This initiative is an example of the commitment of both companies to STEM education and digital inclusion and proves the broad scope and global impact of this partnership.

In addition, McLaren and Dell will work together to expand their close technical relationship and transform the capabilities of high performance computing (HPC). Dell’s HPC is helping McLaren study, test, and prototype aerodynamic changes to the car – building greater engineering capabilities for the car this season and beyond.

The Dell Technologies brand will continue to be worn on the McLaren F1 MCL35M race cars, Lando Norris and Daniel Ricciardo McLaren F1 driver overalls, pit crew overalls, team shirts, vans and in the McLaren F1 garage.

Zak Brown, McLaren Racing CEO said:

“Our partnership with Dell Technologies has enabled innovation in our like-minded companies and pushed the boundaries of data. Not only has the partnership evolved from a technical point of view, but has grown to include a wider audience with the successful Dell Substitute Teacher content series, which helps bring STEM subjects to life for students through Formula 1.

“McLaren and Dell Technologies are committed to making important performance leaps across the board, and as two brands that share the same ethos, the partnership continues to drive us to advance that mission.”

Liz Matthews, Senior Vice President of Global Brand & Creative at Dell Technologies, said:

“Dell Technologies is honored to expand our partnership with McLaren – to work together to show the power of technology in racing and in society. The way our two companies harmonize beyond the racetrack is really something special; From our educational efforts to better prepare the next generation for the workforce of the future, to developing the fastest 220+ MPH Edge device, I am excited that this partnership will flourish for years to come. “

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