BOSTON–(BUSINESS WIRE) – McLaren Racing today announced a new partnership with DataRobot, the leading provider of the AI cloud platform, as the official partner of the McLaren Formula 1 team.
Providing a unified platform for companies from all industries to unlock the full potential of AI and have a clear impact on their business goals, DataRobot delivers over a trillion predictions for leading companies around the world.
As part of this relationship, DataRobot’s AI cloud technology platform will be integrated with McLaren Racing’s infrastructure, delivering AI-powered predictions and insights to maximize performance and optimize simulations.
Starting with the Qatar Grand Prix this weekend, the DataRobot branding will be visible on the nose of McLaren MCL35M racing cars and on the racing suits of McLaren F1 drivers Lando Norris and Daniel Ricciardo.
Zak Brown, CEO of McLaren Racing said:
“DataRobot is a leader in its field, bringing its innovative technology and platform to top companies around the world. McLaren Racing continues to lead the way in innovation and technology, and partnerships with companies like DataRobot allow us to advance, improve and support our team in our constant pursuit of optimal performance. We are pleased to welcome DataRobot as part of our partner family for the Qatar Grand Prix this weekend. ”
Dan Wright, CEO of DataRobot said:
“Formula 1 has a long tradition of pushing the boundaries of racing and continuously innovating to give drivers and teams a unique advantage in one of the most competitive sports in the world. DataRobot is excited to unlock the next generation of racing with McLaren Racing, leveraging AI to turn millions of data into insights that optimize team strategy, operations and performance. This innovative partnership brings together the most advanced platforms in racing and AI, where every millisecond is critical. ”
About McLaren Racing
McLaren Racing was founded in 1963 by New Zealand racing driver Bruce McLaren. In 1966 the team started their first Formula 1 race, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 Grand Prix, the 24 Hours of Le Mans at its first attempt and the Indianapolis 500 three times. McLaren Racing currently competes in Formula 1 worldwide and in the USA for INDYCAR.
The team will contest the FIA Formula 1 World Championship in 2021 with Lando Norris and Daniel Ricciardo and in the INDYCAR series in 2021 with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist. Ten years ago, McLaren was the first F1 team to be certified as climate neutral and successfully received the Carbon Trust Standard Award, most recently in February 2021. They were also the first team to receive the FIA Institute’s environmental award in 2013, which they kept at a constant three-star level.
In 2022, McLaren Racing will enter a new category of motorsport when it introduces a team to Extreme E, the innovative all-electric off-road racing series that highlights the effects of climate change.
About DataRobot
DataRobot AI Cloud is the next generation of AI. The unified platform is designed for all data types, all users, and all environments to deliver critical business insights for any company. DataRobot is trusted by global customers across all industries and industries, including a third of the Fortune 50. For more information, please visit http://www.datarobot.com/.
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