The Chevrolet Corvette Z06 is one of the most hotly-anticipated cars of the year, and dealerships are, once again, trying to take advantage of the enthusiasts’ love for what was always intended to be an affordable, attainable alternative to European exotica. With a base MSRP of $106,395 before destination, it’s far more affordable than any Lambo or Ferrari. Or at least, it would be if dealerships didn’t impose scandalous markups. Markups are an accepted part of the purchasing process, but one dealer tried to earn $90,000 on the car, and people lost their minds. After proof of the markup was circulated online, the backlash was so bad that the dealership was completely backtracked. In fact, it didn’t even lower the markup to an acceptable level and announced that it would give all Z06 customers the same price, specifically the one recommended by Chevy. Let’s hope more of this happens so enthusiasts can drive the cars that were created for them.
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