“I saw you on Netflix!” – McLaren F1 CEO Zak Brown has commended Liberty Media for its social media initiatives and Drive to Survive (DTS), opening the sport to millions of fans.
Drive to Survive on Netflix was a resounding success that allowed F1 to reach new fans around the world. McLaren Racing CEO Zak Brown is particularly impressed and recognizes Liberty Media for their commitment to opening the sport to millions, which predecessor Bernie Ecclestone did not proactively do.
“He (former NFL player Michael Strahan) came up to me in a New York restaurant. Very polite guy who likes McLaren. And the first thing he said to me was, “I saw you on Netflix!” I think that made a difference, especially in the US. “
“The exciting thing about Formula 1 is that it is closed. You couldn’t look inside. People have wanted to see what’s going on in the Formula 1 paddock for years. But they weren’t allowed to. But now we have opened our doors and many are amazed. It gave Liberty the opportunity to grow the sport very quickly and do things like Netflix. “
The Netflix series “Formula 1: Drive to Survive” has had a massive impact on F1 worldwide.
• Social media engagements up 99%
• Over 75% of F1’s 2020 audience growth came from ages 16 to 35
Now they’ll be racing in Miami for the next decade. pic.twitter.com/aWHNdmcrqs
– Joe Pompliano (@JoePompliano) April 22, 2021
Brown defends minor DTS criticism
The Drive to Survive S3 was not comprehensive and missed some key events, such as the acquisition of Williams by Dorilton Capital. It was also criticized by the outspoken Max Verstappen for its apparent lack of authenticity.
Netflix also took creative liberties to show tension between Lando Norris and Carlos Sainz after he decided to join Ferrari. But Brown stood up for the American entertainment giants, who did an excellent job expanding the reach of this incredible multidimensional sport.
“Every time you get on a TV show, they’ll be providing the entertainment we all know in the paddock. Maybe it wasn’t quite like that.
“But I think that’s fine, and I think the most important thing is that it did some wonderful things to get new fans all over the world. We are very supportive of Netflix and what they want to achieve, even if they need a bit of creative license here and there.
“I think it was number one in 25 countries. So I think the main goal of Netflix is to entertain and attract new viewers to F1. And I think it’s done ten times, which is great. “
Read More: “I can honestly say it’s the best ever” – Will Buxton on F1 Drive To Survive Season 3
The post “I saw you on Netflix!” – McLaren CEO Zak Brown credits Liberty Media for Drive to Survive Masterstroke first appeared on monter-une-startup.
