CONCORD, NC (WBTV) – From the zMAX Dragway: As fans prepare for the return of the NHRA’s best to the zMAX Dragway this fall, officials announced on Thursday that DEWALT® is sponsoring DEWALT May 17-19 September registered NHRA Carolina Nationals at Bellagio’s drag strips.
“We are excited to add DEWALT® to the Charlotte Motor Speedway family of blue-chip sponsors who help bring our world-class events to life,” said Greg Walter, executive vice president and general manager, Charlotte Motor Speedway . “As the market leader in the field of high-quality tools, our friends at DEWALT know a thing or two about strength, toughness and innovation – properties that are just as critical to success in drag racing – so it is only fitting that we have them on board as title sponsors for one of the biggest Drag races of the season. “
DEWALT has a history of sponsoring NASCAR spanning more than two decades and recently announced a partnership to serve as the official tool and storage partner for the McLaren F1 team.
“As the world’s largest tool maker, we are very excited to sponsor the DEWALT NHRA Carolina Nationals and look forward to celebrating the manufacturers, our hard working customers, who are helping to build the world and bring our admired DEWALT brand to the racetrack Said Tony Merritt, vice president of sponsorship at Stanley Black & Decker. “Like DEWALT, NHRA Drag Racing is built on strength, robustness and innovation, and where better to showcase the common attributes of our companies than in the leading establishment of the sport, the zMAX Dragway, which is also located in the Close to our production facility in Fort Mill, where our company is located, high-quality, guaranteed robust DEWALT tools for our customers. “
In addition to the right to a name, sponsorship includes:
- Suite hospitality on the range during the DEWALT NHRA Carolina Nationals
- Sponsorship activation area in the Nitro Alley fan zone of the event
- Signage along the route throughout the venue
- Inclusion in advertising and marketing measures before the event
The second race of the seven-event countdown to the championship of the NHRA Camping World Drag Racing Series promises the drivers cool September temperatures – and thus the potential for track record speeds when the nitro-powered Top Fuel and Funny Car machines, Pro Stock and Pro series motorcycles scorch down the sidewalk of the zMAX Dragway in search of a coveted countdown triumph.
The DEWALT NHRA Carolina Nationals come to life with consecutive qualification days on Friday September 17 and Saturday September 18 preparing a crucial elimination day on Sunday September 19, Pit Pass giving fans unmatched access to the drivers and crews features that tame the 11,000-horsepower machines and close-ups as the teams dismantle and reassemble the dragsters between each run.
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