Become a brand partner of McLaren Racing

The brands PartyCasino and PartyPoker of the industrial giant Entain have entered into a multi-year partnership with McLaren Racing from the 2021 Formula 1 season.

The partnership will be officially launched on May 23 at the Monaco Grand Prix, where the PartyCasino brand will be featured in the atria of McLaren’s MCL35M racing cars and on the helmet of McLaren F1 driver Daniel Ricciardo.

Entain said the partnership would allow it to bring a range of dedicated content and exclusive experiences to its customers and McLaren fans through a brand new activation platform called Access.

The platform features McLaren-themed casino content, contests to gain access to the McLaren Technology Center, collaborative advertising through the companies’ social media channels, and co-developed marketing content.

Entain said it will also use the partnership to explore strategies for promoting safe betting and gaming that benefit from McLaren’s unique perspective on maintaining control and managing risk.

“We are very proud to be working with McLaren Racing, a team that is synonymous with exciting entertainment by constantly innovating and keeping up with the latest technology,” said Jette Nygaard-Andersen, Managing Director of Entain.

“This is the same approach we take to delivering moments of excitement to our customers, and we really appreciate the opportunity to create new content for our PartyCasino and PartyPoker customers and bring these great brands to new audiences do.”

Zak Brown, Managing Director of McLaren Racing added, “Fan entertainment is an important focus for our team and our sport. Like McLaren Racing, Entain brands like PartyCasino and PartyPoker place great emphasis on providing their customers with moments of safe and responsible excitement.

“We look forward to starting our partnership with Entain from the Monaco Grand Prix this weekend and the activities we have planned together to create moments of excitement for fans and customers.”