Avoiding “Too Many Eggs in One Basket”, Key to McLaren’s F1 Success: Zak Brown

Sponsorship has played a key role in the world of Formula 1 and enables teams to obtain various types of funding through deals. Many teams on the grid rely on a sponsor for cash flow. McLaren CEO Zak Brown, however, has a different approach to the financial aspect of the team.

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Brown thinks it is too risky to rely on one major sponsor (like a title sponsor) alone. Hence, diversifying the team’s portfolio can reduce risk. The Woking-based team have great names to work with like Dell and Cisco WebEx.

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McLaren boss believes having a variety of sponsors to help the team grow

F1 is more than motorsport, it’s a business at the same time. To ensure their long-term plans on the grid, McLaren has therefore partnered with various companies to ensure their survival in Formula 1.

As quoted from GrandPrix247, Brown said, “I think the days of title sponsors writing the size of checks are over, and even with a title sponsor, I think you tend to get too many eggs in one basket.”

Formula 1 F1 – Bahrain Grand Prix – Bahrain International Circuit, Sakhir, Bahrain – March 26, 2021 McLaren CEO Zak Brown during the FIA ​​/ Handout press conference on REUTERS

“I would prefer to distribute our sponsorship among a portfolio of partners. The other thing is, and Cisco WebEx has done a really great job with the global TV campaign, it’s really important that our partners activate us. “

“The more exposure Dells, Ciscos and DeWalts can bring to the McLaren brand around the world, the better than having all the eggs in one basket,” Brown concluded.

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How is the team doing this season?

The Woking-based outfit has had a season of ups and downs so far. They would like to forget the recent Hungarian Grand Prix, as both Daniel Ricciardo and Lando Norris came home empty-handed.

Formula 1 F1 – Hungarian Grand Prix – Hungaroring, Budapest, Hungary – July 30, 2021 McLaren’s Daniel Ricciardo in action during training REUTERS / Florion Goga

In addition to the misery they suffered in Budapest, McLaren lost their third place overall to rival Ferrari despite tied with the Italian team.

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The Papaya team hopes to learn from their mistakes in Hungary and return strengthened for the upcoming race in Spa for the Belgian Grand Prix.

Do you think McLaren will improve in the second half of the 2021 season? Let us know in the comments below.

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