Haas F1 announces Uralkali as title sponsor

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The fertilizer manufacturer’s trademark will be seen on the VF-21 car from the 2021 season.

• Posted: Mar 4, 2021
• By: Georgina Yeomans

Haas F1 team

• The American outfit will be renamed Uralkali Haas F1 Team as part of the deal
• VF-21 car makes its debut on the track in Bahrain

The Haas Formula 1 team has announced a multi-year title partnership with the potash fertilizer manufacturer Uralkali.

Although the financial terms were not disclosed, the sponsorship was announced during the Haas auto launch on March 4, along with the team’s new red, white and blue livery.

The American outfit will be renamed Uralkali Haas F1 Team, with the Russian company’s trademark featured on the car as part of the contract.

The Haas VF-21, with its new branding and livery, will make its first appearance on the track in Bahrain on March 12th.

“We look forward to representing your brand throughout the season,” said Gene Haas, chairman of the team. “It’s an exciting time for the team with Uralkali coming on board and Nikita Mazepin and Mick Schumacher driving for us.”

“It’s definitely a case of change, but I hope we’re back in the mix to score some points in these races. It’s been a tough couple of seasons, but we’re also looking at the bigger picture.” especially 2022 and the implementation of the new regulations. “

The new Formula 1 regulations, postponed from 2021 to 2022, are designed to allow for closer, more exciting races with cheaper cars and improved aerodynamics.

The eagerly anticipated Formula 1 season 2021 begins on March 26th at the Bahrain International Circuit.