“Chapter 2”: Rich Energy tweeted photo of 2022 F1 car with custom livery; signals a return to F1 after the bizarre appearance in 2019?

Rich Energy tweeted a picture of a 2022 F1 car with a Rich Energy paint job very similar to Haas’ 2019. F1 fans on Twitter responded as best they could.

In 2019, the Haas F1 team partnered with Rich Energy as the title sponsor, a British energy drink founded in 2015 by William Storey and an anonymous Austrian scientist. Previously, Rich Energy had tried to buy Vijay Mallya’s Force India team; However, the company’s offer was turned down and the team went into administration.

William Storey and his eccentric remarks were starting to stir things up. In particular, he said that he aims to beat the energy drink industry leader, Red Bull, “on and off the track”.

Read also: The CEO of Rich Energy beats up corporate critics with ‘Moon Landing’ statement

Many questions revolved around the legitimacy of rich energy. Then a company called Whyte Bikes took Rich Energy to court for stealing their deer logo.

That, combined with a tweet from Rich Energy canceling her contract with Haas citing her poor performance on the track, resulted in notorious ordeal and embarrassment for the American F1 team.

After exiting Formula 1 in the middle of the 2019 season, the seedy energy drink company tried to bring its name back to relevance in sport, but was mostly ridiculed by F1 fans. Everything the eccentric CEO William Storey says about Formula 1 is taken with caution.

Chapter 2 #RichEnergy pic.twitter.com/4WB7AJq96x

– Rich Energy HQ (@rich_energy) October 27, 2021

Now, the official Rich Energy Griff posted a photo of the rear of a 2022 F1 car with a Rich Energy paint job similar to what Haas drove in their infamous 2019 midseason collaboration on Twitter, “which suggests that they plan to return to the sport … again.

The internet reacts.

The energy drink company’s tweet is sure to spark some discussion. Maybe it wasn’t the response the company was hoping for. Here are some of the internet’s best responses to the infamous company’s tweet.

pic.twitter.com/HE9bJVeqLh

– Rhys Thomas (@_RhysThomas) October 27, 2021

Rich Energy even reached out to Williams in 2019 for a deal. The UK CEO kept Claire Williams and other team leaders waiting to meet at an Austin restaurant. Storey never showed up for the meeting. A few weeks later, Rich Energy announced the deal with Haas.

pic.twitter.com/qxZUcvcLve

– Rex-Banner (@ RexBanner00) October 27, 2021

People even remembered the bold claims Storey made when announcing their partnership with Haas.

Can’t wait to see her head the grid and beat Red Bull on and off the track!

– Kenny Johnston (@ K6nnyJ) October 27, 2021

The internet never forgets. It doesn’t forgive either. Will Rich Energy make it back to Formula 1? Are they just trolling around to stay relevant and conversational?

We never know All we can do is maybe drink some lemon with that pinch of salt we talked about earlier and wait for the Mexican GP to hit a few coronas next week.