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09.06.2022: Alfa Romeo F1 Team ORLEN will celebrate the launch of the new Alfa Romeo Tonale in the brands European showrooms with a special livery paying tribute to its latest model and the Italian tricolour. The new design of the C42, to be used throughout the Azer
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Alfa Romeo F1 Team ORLEN will celebrate the launch of the new Alfa Romeo Tonale in the brand’s European showrooms with a special livery paying tribute to its latest model and the Italian tricolour.
The new design of the C42, to be used throughout the Azerbaijan Grand Prix weekend, will be accessible to all fans through an exclusive augmented reality experience provided by team partners JigSpace.
The new Alfa Romeo Tonale will make its eagerly awaited arrival in the carmaker’s main European showrooms starting from this weekend, calling all members of the Alfisti tribe to experience the brand’s first electrified C-SUV.
To mark this important step in Alfa Romeo’s metamorphosis towards a new era of connectivity and electrification, and to reinforce the brand’s link to its noble sporting heritage, the Alfa Romeo F1 Team ORLEN C42s of Valtteri Bottas and Zhou Guanyu will sport a special livery with a full-green engine cover featuring Tonale’s signature headlights shape.
The colour green is a nod to the Montreal Green hue used in Tonale’s launch, but also a strong link to Alfa Romeo’s identity for the transition to a more responsible and sustainable concept of mobility, while remaining faithful to its sportiness, driving dynamics and premium quality.
The new livery, designed by Alfa Romeo’s own Centro Stile, is of course also a tribute to the Italian flag and another step in the cementing of the strong links between the legendary automotive brand and the Sauber Group, a deep co-operation bringing together two historical brands and leveraging thirty years of Formula One know-how to create new strategic strengths.
This weekend’s celebration of the new Tonale wouldn’t be true to Alfa Romeo’s inclusive ethos without fans: therefore, Alfa Romeo F1 Team ORLEN partner, JigSpace, is providing an innovative and accessible way to experience the new livery in all its glory. JigSpace, the world’s first open, user-generated platform with App Clips and webAR, puts an interactive 3D version of the team’s C42 in the hands of fans all over the globe.
Follow the QR code or this link to enjoy this full, immersive 3D experience.
Will Ponissi, photos Sauber
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