There are certain words, certain phrases, and certain names that instantly evoke a sense of greatness, quality, and success. In Formula 1, the only such phenomenon is that of Scuderia Ferrari.
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And its fans, the Tifosi, were enthusiastic about the automobile giant when they introduced a slogan in 2019; the proud slogan that the SF90 and its fans have been wearing since then – #EssereFerrari.
But what does the slogan actually mean?
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Well the rough translation into English really captures the reason the Italian company is so widespread and so faithfully followed.
“Essere Ferrari” means “to be Ferrari” or the “spirit of Ferrari”.
According to chairman John Elkann, the slogan stands for “the pride of a team that is able to combine the best of Italy with creativity, enterprise, ingenuity and heart”.
And team boss Mattia Binotto defines ‘Essere Ferrari’ as “the courage to compete as well as integrity, passion and determination. It is a model that promotes Enzo Ferrari’s dream. “
The Ferrari spirit
While Ferrari is one of the most successful teams in the history of the sport, that doesn’t necessarily mean it hasn’t seen dark days. In fact, the dark days in Fiorano have been more frequent than ever in recent years.
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But the team in iconic red emerged stronger and better than ever from all these difficult times. And while most teams are losing their essence, core values and traditions, Ferrari is sticking to them.
Formula 1 F1 – Italian Grand Prix – Autodromo Nazionale Monza, Monza, Italy – September 11, 2021 Ferrari’s Charles Leclerc during the Sprint Qualifying REUTERS / Jennifer Lorenzini
They keep their style and identity as they embrace innovation and modernity.
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Because for the team with the jumping horse it has been an icon since its founding by its visionary founder over the days, up to the days when it was no longer; until the time it went through revivals, until it conquered the world; and even if it fell from above, the core values, style and identity can be easily defined in one word – win.
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