A dialogue built from within.
Creative Director Rocco Iannone sits down with Pierre Jorge Gonzalez and Judith Haase of Gonzalez Haase to explore the Ferrari Boutique in London: a project rooted in structure, where the building is stripped back to reveal its “bones”.
Developed through a process of subtraction, the design focuses on exposing the framework of the space and translating it into a contemporary architectural language.
From material to light, every element emerges from function, creating a spatial experience that reflects Ferrari’s balance between engineering and design.
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Ferrari
www.ferrari.com
