Before it had a name, there was a vision. A journey sparked by an initial concept that lit the way. Episode 1 of the new series, Ferrari Luce: The Inside Story, uncovers the secrets behind the creation of the first electric Ferrari.
Featuring the voices of the people who shaped it, the episode brings together John Elkann, Ferrari Chairman, who shares the vision that launched the project, and Benedetto Vigna, Ferrari CEO, who explains the technological challenge of electrification. It also features Piero Ferrari, who reflects on his father Enzo Ferrari’s legacy, and Gianmaria Fulgenzi, Chief Product Development Officer, who reveals how the engineering team transformed this idea into a new chapter in Ferrari history. It is a story of innovation, heritage and the future.
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Subtitles available in English, Italian, French, Spanish, German and Portuguese.
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Ferrari
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00:00 Name Reveal
00:28 John Elkann: The Concept
01:21 Benedetto Vigna: The Technology Behind
01:50 Piero Ferrari: A Legacy Lives On
02:08 Gianmaria Fulgenzi: From Vision to Reality
03:23 An Orchestra of Talent
04:08 The Meaning of Luce
04:52 Collaboration with LoveFrom
05:25 Breaking Ground
