Barely three months after the start of his first sports collector’s series, Mighty Jaxx is back again, this time with Phygital collectibles from Formula 1 stars (F1).
The Singapore-based collectibles company recently announced its worldwide exclusive, multi-year partnership with a signature line of premium technical collectibles in the image of your favorite F1 heroes.
That’s right, you can get your own limited edition 8 inch premium vinyl art collectible from fan favorites like reigning champion Lewis Hamilton, former world champions Sebastian Vettel and Fernando Alonso, and young stars Max Verstappen, Charles Leclerc and. have Lando Norris.
Brings F1 closer to home.
BILD: Mighty Jaxx.
“This is the first time F1 has appointed a worldwide exclusive licensing partner to uniquely curate a global fan experience campaign for all 10 teams and 20 drivers simultaneously,” said Jackson Aw, Founder and CEO of Mighty Jaxx .
He revealed that the two companies shared a vision of building a platform to provide fans with more personalized experiences through Mighty Jaxx’s Phygital collectibles.
The Ferrari F1 drivers. BILD: Mighty Jaxx.
“We can’t wait to introduce this new collecting experience to F1 fans around the world.”
All collectibles of the current driver line-up of the Formula 1 2021 Mighty AllStars Collection were designed by YARMS.
There are also premium editions of the collector’s items in metal as well as “Champion” AND “Life-Size” editions of the three best drivers of the season at the end of the season. Beautiful!
McLaren drivers. BILD: Mighty Jaxx.
“Whether you’re a fan of teams like Ferrari, Mercedes, Red Bull or McLaren, or just a fan of a specific driver, the F1 community will have the opportunity to show support from the 2020-21 season and for the seasons ahead .. their favorite moments in a collection, “explained Jackson.
“Our shared vision is to create a fun, phygital collecting experience that will appeal to all fans, whether they are die-hard or casual Formula 1 fans, and we can’t wait to introduce this to the world.”
Ben Pincus, Director of Commercial Partnerships at F1, described the partnership as exciting because of the uniqueness of the collaboration.
“It’s the first time we’ve entered the phygital room and we look forward to working with the team at Mighty Jaxx to see how we can bring this innovative perspective to life.”
Really unique collectibles.
Aston Martin drivers. BILD: Mighty Jaxx.
What sets the Formula 1 2021 Mighty AllStars Collection apart from others is the fact that these collectibles will merge both the digital and the physical realms.
Mighty Jaxx will provide the technology that enables fans worldwide to explore and redeem exclusive branded rewards, rewards and exclusive content from both F1 and Mighty Jaxx.
The BE FIRST campaign allows F1 fans to play and get involved during the racing season.
From October and until shortly before the next F1 racing season, the BE FIRST campaign will compete with F1 fans and collectors alike to make race predictions and climb the global leaderboard with every correct prediction.
That’s not all. As a bonus, fans who purchase the driver collectibles can also collect even more points for each new driver collectibles they authenticate in the Mighty Jaxx app.
Towards the end of the campaign, the top three players on the leaderboard will win exclusive signed F1 memorabilia from Mighty Jaxx.
The Mighty AllStars Collection of Formula 1 2021 is now available here.
Read more about Mighty Jaxx here:
Mighty Jaxx starts its first sports collector’s series with Borussia Dortmund
This Singapore toy manufacturer is revolutionizing the way we shop virtually
Follow Mashable SEA on Facebook, Twitter, Instagram, YouTube and Telegram.
Cover picture of The Futur and Mighty Jaxx.
The post Formula 1 works with Mighty Jaxx from Singapore to bring you unique driver collectibles first appeared on monter-une-startup.
