Ferrari Trento will be named the official toast of Formula 1 ahead of the 2021 season

Before the upcoming FIA Formula 1 World Championship in 2021, Ferrari Trento was named the official Formula 1® sparkling wine. Thanks to the three-year exclusive partnership, the award-winning Italian sparkling wine will become the official toast of Formula 1 celebrations such as the podium ceremony during this year’s campaign and beyond.

Like Formula 1, Ferrari Trento has a long and prestigious history and is one of the most award-winning sparkling wine producers, making it a natural choice as a partner for celebratory drinks. The family-owned Italian winery based in Trentino in the Italian Alps is the world leader in its field and has been producing its luxurious Trentodoc wines for over a century to become known as Italy’s sparkling wine par excellence.

With an incredible heritage in motorsport, Formula 1 has pioneered its field, with over half a billion passionate fans supporting the world’s best drivers and designers who have become household names and cultural icons.

As a symbol of the “Italian art of living”, Ferrari Trento has also been valued by high-ranking guests at major international events for decades. In the past, a Ferrari Trentodoc Jeroboam bottle stood on a Formula 1 podium. However, this year’s return marks a special moment as Ferrari Trento showcases its world-class sparkling wine at every Formula 1 Grand Prix to take part in one of the sport’s most iconic moments on every podium.

The 2021 FIA Formula 1 World Championship kicks off on March 28th with the 2021 Formula 1 Gulf Air Bahrain Grand Prix, the first event in the 23-race calendar that Ferrari Trento will be present throughout the season to be with To celebrate racers and supporters.

More information about Ferrari Trento can be found at www.ferraritrento.com

Stefano Domenicali, President and CEO of Formula 1, said: “We are very pleased to announce Ferrari Trento as the official partner of Formula 1. Celebrating success is in our DNA as well as with Ferrari Trento at the heart of the sport’s most iconic celebratory moment making them such a natural partner for us. Ferrari Trento has been synonymous with Italian excellence for more than a century and its passion is poured into the production of fine sparkling wines that enhance every moment.

Matteo Lunelli, President & CEO of Ferrari Trento, said: “We are very pleased to announce this partnership with Formula 1, which for us is both a success and a starting point. This is an achievement as it shows the reputation and attraction that Ferrari Trento wines enjoy internationally thanks to our team that works tirelessly in all areas. It is a starting point because we are just beginning this extraordinary adventure that will allow us to bring the Italian art of living to the Formula 1 celebrations. We have decided to tackle this project even in this complex time that the world is currently experiencing, because we firmly believe in the future of Ferrari Trento. “

Simone Masè, General Manager of the Lunelli Group, said: “This collaboration is based on shared values ​​such as the pursuit of excellence in every detail, innovation and passion. It is a great source of pride for us at Ferrari Trento and, I believe, evidence of the worldwide appreciation of Italian excellence. “