Audi has ruined any idea of selling the Lamborghini brand, although Bugatti may be sold to Rimac.
By Sahil Gupta
| Updated: 5/26/21 8:04 PM IST
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The Urus SUV has taken Lamborghini to new heights in recent years.
Audi has announced that it will not sell its Lamborghini supercar brand. Audi, which itself belongs to the Volkswagen Group, gave Lamborghini good support. For the past few years it has been spearheaded by ex-Ferrari F1 boss Stefano Domenicali, who recently left as F1 boss. Under Domenicali, Lamborghini launched the Urus SUV in 2018, which has proven extremely successful with an impressive valuation of 9.2 billion US dollars. But when compared to its most famous Italian rival Ferrari, which is valued at more than $ 30 billion, that number doesn’t seem overwhelming. However, after parent company Audi recently announced its plans to electrify its cars, it said it had no plans to sell the iconic brand.
Lamborghini was founded in 1963 by Ferruccio Lamborghini and inspired the Swiss investment group Quantum Group AG. “Lamborghini is not for sale, this is not an issue within the group,” said an Audi spokesman.
The new Lamborghini Huracan Super Trofeo EVO2 has slimmer LED lights at the front and is complemented by the brand’s hexagonal design theme.
The Quantum group was keen as they wanted to buy all of Lamborghini’s assets including the name, factor and even motorsport. It even wanted a 5-year supplier contract with Audi to keep the workforce for another 5 years. There was even talk of a new development center that could have created 850 new jobs. The Urus has a lot in common with Audi’s flagship SUV, the RSQ8.
The latest phenomenon from Bugatti
While Lamborghini wants to keep its historical legacy under Audi, Bugatti, which also belongs to the Volkswagen Group, could have a different fate. Bugatti, whose drivetrain is one of the fastest cars in the world, may come from the electric hypercar start-up Rimac, in which another VW group brand, Porsche, has invested heavily.
Porsche boss Olive Blume, who is also on the Volkswagen board of directors, said Bugatti and Rimac could be together. This comes after rumors that Rimac might buy Bugatti. This also happened at a time when Porsche increased its investment in Rimac to 24 percent. The Bugatti, founded in 1909, was taken over by the Volkswagen Group in 1998.
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Bugatti and Rimac will complement each other as one makes the fastest internal combustion engine cars while the other makes the fastest electric cars in the world. The combination of the two will be delicious.
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