Aston Martin Racing has been causing a stir in the paddock since returning to the F1 grid this season. There have been several top signings that will likely play a crucial role in the team’s success on the track. But that’s not it.
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The British outfit is eager to do something off the track, especially for the fans. To accomplish this, Aston Martin made an important announcement regarding its Creator Partner. To keep their fans on their toes, the Greens have teamed up with the world-famous social media platform TikTok.
Aston Martin wrote, “Welcome to the team, TikTok. TikTok is our very first official creator partner – and you are the reason we are teaming up. This is content that was created for the fans, by the fans and with the fans – and it starts right here at the British GP. “
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Welcome to the team, @tiktok_uk! 
TikTok is our very first official creator partner – and you are the reason we are teaming up.
This is content created for the fans, by the fans, and with the fans – and it starts right here at # BritishGP. # WhereAllFansPlay #IAM
– Aston Martin Cognizant F1 Team (@ AstonMartinF1) July 15, 2021
This clearly shows that Aston Martin wants to build a strong fan base and could even manage to attract one of the largest fan bases for an F1 team. As a result, there is more content waiting to be revealed to viewers.
How Aston Martin built the hype before the announcement
The previous Thursday, the British outfit revealed a video with Sebastian Vettel and his trainer Antti Kontsas. They started with the so-called #catchchallenge.
However, the video was made using TikTok, one of the few pointers the team gave before the big reveal.
Will the TikTok logo, as the team’s creator partner, also be seen on the cars?
Well, apparently yes.
According to racing fans, the team led by Stroll will wear the logo on both cars from the race weekend at the British Grand Prix. The logos appear on the headrest and on the halo.
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Aston Martin awaits the start of the race weekend at Silverstone, which also turns out to be their home Grand Prix. Therefore, there are many expectations of the 007 outfit.
So can Aston Martin manage to have an amazing weekend at home and TikTok get a pretty big reception on their team with it? Well we’ll know soon enough.
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The post What challenges will TikTok have for Vettel & Aston Martin F1 as their official creator partner? Where will the logo appear? first appeared on monter-une-startup.
