The recently renamed Aston Martin Formula 1 team has won US-based IT brand Cognizant as title sponsor.
The team will officially be known as the Aston Martin Cognizant Formula One Team after being renamed from Racing Point over the winter.
Last year, the Austrian water company BWT was the title sponsor of the team, which took over the SportsPesa betting company at the beginning of 2020.
An image released by Cognizant shows bold branding on the sidepod of a green Formula 1 car, although the team’s final paint job won’t be announced until March at a kick-off event at Aston Martin’s headquarters in Gaydon.
Cognizant posted an image of its branding on a green Formula 1 car, though the team’s final livery won’t be released until March. Realizing
The F1 team, formerly known as Force India, was bought by a consortium of investors in 2018 led by Canadian billionaire Lawrence Stroll and ran under the name Racing Point for the second half of 2018, 2019 and 2020.
However, Stroll’s recent purchase of a significant stake in the Aston Martin auto company resulted in the F1 team being renamed over the winter.
“The return of Aston Martin to Formula 1 after more than 60 years is a milestone in the history of the sport,” said Stroll. “Everyone knows what Aston Martin stands for, but the Formula 1 team will allow us to take the essence of the brand to new places and build on the strong foundations laid by previous iterations of the team.
“I am very proud to be able to start this new chapter with the support of Cognizant. In today’s world as the digital revolution continues, I cannot think of a more suitable or valuable partner to work with Aston Martin is one of the greatest teams in the sport. “
Former Ferrari driver Sebastian Vettel will join Aston Martin this year and will be supported by Lawrence’s son Lance Stroll, who has been driving for the team since the start of the 2019 season.
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