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Our Title Sponsor Cognizant is so much more than a sticker on the car. Harnessing its experience in emerging technologies such as artificial intelligence helps Aston Martin Aramco Cognizant Formula One
Team drive forward.
A relationship established upon Aston Martin’s return to Formula One after 61 years away has flourished, and staff from Cognizant are currently embedded within our Silverstone factory.
As AMF1 aims to rise to the front of the grid, it’s a partnership that feels natural because of Cognizant’s specialty in helping organizations transform and become more efficient through data-driven technologies.
It also has expertise in AI, software engineering, and cloud-driven technologies, all of which are commonplace in F1.
For Cognizant, F1 is the perfect testing ground: every team seeks to produce the fastest car possible, constantly iterating on what came before to find further gains.
Performance Director Tom McCullough explains the relationship: “We’ve been working with Cognizant for the last year or so.
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Cognizant is one of the world’s leading professional services companies, transforming clients’ business, operating, and technology models for the digital era. Its unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the US, Cognizant is ranked 185 on the Fortune 500 and is consistently listed among the most admired companies in the world.
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“Throughout that period, they’ve been getting to understand how we work with a lot of workshops and sessions, working closer and closer with us.
“They’re working throughout the company in so many areas. But from my side – the performance group, the data science and software side of things – they really understand what we do with our data.
“That’s about how we process, store, visualize and interpret it, as well as the data science.”
Cognizant has vast experience in Artificial Intelligence, and the benefit of it can be summarized as making ‘smarter decisions faster’.
Making data more accessible and available in real-time has obvious benefits for an F1 team, as it manages workflows such as car upgrade production or the flow of information from trackside back to the factory.
The cost cap, processing data, visualizing data – our jobs are all about data, so Cognizant’s experience is hugely important.
performance director
“For us, the AI machine-learning side of things is one of Cognizant’s specialties, and it’s something we’ve been getting more and more into over the last few years,” explains Tom.
“Their ability to get into that is huge compared to ours because of their resource, experience and understanding.
“It’s about communicating with their engineers, there’s a lot of online meetings, and even people working at the factory, to help them understand what we’re doing and using their skill-set to help us be more efficient.
“The cost cap, processing data, visualizing data – our jobs are all about data, so it [Cognizant’s experience] is hugely important.
“That’s where they’re getting more and more involved with us, it’s much more than just a sticker on the car.
“There’s a lot of support from Cognizant – and a real interest and hunger, too. They’re so keen to be involved in Formula One as it’s so exciting.
“It’s been interesting getting such an enthusiastic bunch of engineers and it’s an ever-evolving relationship.”
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