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No plan to replace Aston Martin as the F1 title sponsor


Red Bull: No plans to replace Aston Martin as title sponsor

The two companies joined forces in early 2018 with both a title sponsorship partnership and a technical collaboration on the Valkyrie hypercar project.

Aston Martin’s logos were not only part of the official team name, but also featured prominently on the F1 cars – including the rear wing – and on the drivers’ overalls.

After Lawrence Stroll took over the road vehicle company Aston Martin and his plans to rename Racing Point under the name of the British company, it was agreed that the Red Bull sponsorship would come to an end.

While Red Bull hopes to add new sponsors to its portfolio in 2021, team boss Christian Horner has made it clear that no new title sponsor is expected yet.

“We don’t have a title sponsor to replace Aston Martin for next year,” he said. “We will have new sponsors that we will introduce next year.

“Aston Martin obviously won’t be in our car. We’ve enjoyed a total of four years, three years as titles and four years with them in the car. We’ve helped advance the brand and we’ve obviously enjoyed a great relationship with Valkyrie.

“Obviously, our deals were made under former CEO Andy Palmer, who has always been a huge supporter of the team. And since Lawrence bought the business, it was obviously natural for them to get out of business. We’ll look forward to adopting the Aston Martin name see live in F1 next year. “

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Although the sponsorship deal is ending, Red Bull will continue work on the Valkyrie project. The car is expected to be delivered in 2021.

Horner added, “The car is running and we are doing all the testing. Of course the relationship will continue until all the cars are completed through Red Bull Advanced Technologies.”

Red Bull has a long history of partnering with major car brands for title sponsorship. Previously, the company had a contract with the Infiniti auto company from 2013 to 2015. However, that contract ended as heir to the split of the Milton Keynes-based team from Renault.

The post No plan to replace Aston Martin as the F1 title sponsor first appeared on monter-une-startup.