The Indian D2C segment is set to become a $100 billion market by 2025.
Fashion & apparel, beauty & grooming, health & fitness, and F&B are the most common categories – other categories such as pets, baby care, and home are also coming on board.
Today it’s easier than ever to start your own brand – the downside retail is now super cutthroat. And as privacy laws mature, we are rapidly staring at a cookie less future. While product development costs drop, customer development continues to shoot through the roof.
A leaky customer bucket is no way to scale in your category today. Growth for brands today is shifting from ad spend to engagement, conversions & retention.
Only the top 1% of brands have the operating muscle to run where they can manage this multi-touchpoint customer journey well. From zero-party data to headless CMS to automated operating engines – the top 1% run a super-efficient and sophisticated store engine.
For the remaining 99% – it’s a lot of trial and error and time spent grinding. The space is hyper-fragmented with solutions, each promising some manna, and there’s not enough know-how to build up a high-growth customer engine.
The numbers speak – 98 out of every 100 people do not buy from your store today. The challenge you end up paying “the marketplace tax”.
D2C is not about your own store – D2C is about your own customer and your relationship with them. To scale and run D2C, brands must invest in their customers and store infrastructure.
That’s where Mason fits in.
It is a one-of-a-kind commerce engine for brands and retailers that brings high-performance Amazon-grade infrastructure to a D2C storefront.
With modules encompassing merchandising to personalization, brands can easily boost conversions with Mason’s self-serve dynamic store blocks and plug & play tuners.
It is built on three key pillars that help supercharge growth –
- Data-driven merchandising
- Exciting sales & promotions
- Built for you experiences
The goal is to break the Amazon monopoly on retail that is crippling the growth of brands. And free them from the cost of marketplace advertising – where they lose 35 cents to a dollar while CAC is shooting through the roof.
In the last one year, Mason has succeeded in helping 1000+ global brands break free from the Amazon tax and make their stores scale faster with a simple-to-use no-code sales engine. Their customers include companies in fashion & apparel, beauty & grooming, health & fitness, and food & beverage categories, pets, baby care, home products, and more.
With Mason, these brands have been able to –
- Improve AOV by 23% in 30 days
- Improve sell-through by 35% in just 60 days
From Uggs, Public Desire, and Bathla to Aston Martin F1 Store – global brands have found their growth partner in Mason over the last two years since its launch.
Recognition from the eCommerce and tech community
In 2022, Mason was featured by top publications like Forbes and TechCrunch for his vision to give e-commerce businesses the simplicity and functionality they crave.
Previously, the team has also been recognized among the Top 50 Product Builders by Amplitude and has won the NASSCOM Emerge 50 2021 for building a platform that’s helping thousands of makers achieve growth at scale.
Other notable recognitions include Shopify Commerce Awards 2020, and Product Hunt Golden Kitty 2021, among others.
~Brand Connect Initiative~
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