Since the Bernie Ecclestone era came to an end and Liberty Media took over Formula 1, the sport has done a lot in terms of marketing and advertising to bring F1 to the attention of new fans. For example, Drive to Survive has its own series on Netflix, its presence on social media has been intensified and new timetables are being tested on race weekends, as is the case with sprint races from the current season.
Listen to the fans
In any case, the team bosses of the F1 teams agree that more fan participation is good for the sport. “We have to listen to the fans,” says Aston Martin team boss Otmar Szafnauer. “That’s what it’s all about. Without the fans, the sport would look different. We have to listen to them, they are our audience – and we have to please them. We have to understand the intricacies of what the fans want first “- and then we have to give it to them.”
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Mattia Binotto, Ferrari team principal, strongly agrees with his colleague: “Surveys are always important because you get feedback,” he says. “But it is even more important to carefully analyze the feedback and the results in order to draw the right conclusions and, if necessary, take action.” Fred Vasseur from Alfa Romeo also thinks it’s good: “Sometimes our focus is very much on racing because we may be too busy with our day-to-day business. But it makes sense to talk about their feelings and then we’ll see what we can do to meet expectations, “Vasseur told Motorsport-total.com.
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Helmet camera and pitfalls
Williams director Jost Capito even has a good suggestion. The helmet camera that we saw on George Russell’s helmet in Monza: “Something like this has to be tried out and then it has to be in every car,” he says. “Anything that improves the conversation and provides more information is good.” Alpines Marcin Budkowski also gives a critical hint: “We have to be careful, because sometimes there are good ideas wrong. There was a lot of talk about new tire rules and the reintroduction of refueling, ”says Budkowski. “But if you look closely at strategists, they’re false good ideas because they don’t improve the show at all.”
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Alonso is happy to be back in Formula 1: “Enjoy the sport to the fullest”
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