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INSIDER takes you behind the scenes in Austin as Aston Martin F1 celebrates your contribution to the sport.
No matter how small or sizeable, every expression of support co-creates the story of Formula One: it gives the sport meaning and shapes everyone’s experience of it. As we traveled stateside for the United States Grand Prix, we sought to shine a light on your contribution to sport.
Throughout our week in Austin, we celebrated fandom in all its forms with our latest I / AM campaign: ‘Together, we create.’ We put the campaign in your hands, the hands of the creators, so you could bring your thing and share it with the world.
Our race weekend in Austin will live long in the memory, with it the incredible support we received from fans at home and in the grandstands; Sebastian Vettel’s laps in the lead, spirited recovery drive and last lap overtake; Brad Pitt’s cameo appearance in the AMF1 garage; or another lightning-fast Lance Stroll start after his decision to arrive at the circuit in very non-regulation race attire.
Meanwhile, off track, we were joined by I / AM members in the paddock and at Soho House Austin for an intimate Q&A session with Sebastian and TikTok content creator Toni Cowan-Brown, aka @F1Toni.
We take you behind the scenes at an unforgettable United States Grand Prix with INSIDER.
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Sebastian’s COTA comeback & the ultimate Austin experience
Austin never fails to entertain. From fan forums to creator collaborations, flying starts to last lap duels, our US GP weekend was anything but ordinary – and the latest episode of INSIDER captures every detail.
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Wherever we race, we want our fans to be a part of it. INSIDER brings you closer to the action than ever before, and we’re proud to share our experiences with you.
All in. All welcome. All celebrated.
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Driver debrief by Aramco
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