LONDON – Hackett London dresses Aston Martin’s new Formula 1 drivers and a wider team for their days on the road or in the factory.
After more than 60 years on the fringes of sport, the luxury automobile company joins F1 with Aston Martin Cognizant’s Formula 1 team.
Hackett will attract drivers Sebastian Vettel and Lance Stroll, the son of Lawrence Stroll, the Canadian clothing tycoon who is a partner in Aston Martin.
An announcement is expected on Tuesday.
When asked about the collection, the Hackett design team said that the F1 collection should have three main characteristics: comfort, performance and usefulness.
Almost every piece, they said, has a natural stretch and they worked with that too Special waterproof surfaces, breathable and temperature regulating fabrics. Have some of the clothes Mesh lining, ventilation, ergonomic seam lines, hidden pockets and waterproof zippers.
Hackett has signed a contract to dress up the drivers and the broader Aston Martin F1 team for off-track engagements.
Image courtesy of Aston Martin
Hackett, Aston Martin’s longest uninterrupted partner, has also extended its licensing agreement with the automaker’s parent company until 2024. This is a contract that marks 20 years of collaboration.
Hackett announced that it will continue to produce the Aston Martin Racing by Hackett collection for spring 2021. These include casual outerwear, polo shirts with embroidered logo, backpacks, light outerwear, vests and windbreakers.
Marcella Wartenbergh, General Manager of AWWG, Hackett London’s parent company, said: “An F1 team represents the best of the best, not just the drivers, but also the engineers, the pit crew – men and women at the forefront of their profession. Aston Martin will bring a new sense of sophistication to this exciting sport and we are proud to be part of this company. “
“It is fitting that our partnership extends to our new F1 company,” said Jefferson Slack, general manager of trade and marketing for the F1 team. “Luxury and style are at the forefront of our principles. Regardless of whether our team drives to the racetracks or holds meetings in our factory, it is imperative that these values also affect our clothing.”
Wartenbergh was employed in marketing.
Earlier this week, Pepe Jeans, another brand in the AWWG portfolio, used Brooklyn Beckham to highlight its water-saving efforts in denim manufacturing – and to promote its new digital-first strategy.
The post Hackett turns his engines and dresses Aston Martin’s new Formula 1 team – WWD first appeared on monter-une-startup.
