The Briton was best known for a long period at McLaren from 1989 to 2014, during which he was both the team’s CEO and team principal from 2008 until his departure.
Since leaving F1, he has been involved in various projects, including as chairman of the technology start-up BAR Technologies and in a similar role at Offshore Wind Growth Partnership. He was also heavily involved in the Lewis Hamilton Commission.
Whitmarsh was appointed to lead the new Aston Martin Performance Technologies division, which aims to diversify Formula 1 and road vehicle technology from UK sports car manufacturers into key industries.
Aston Martin chairman Lawrence Stroll said Whitmarsh’s appointment is another step in his quest to make his F1 outfit world champions.
“Martin will have leadership responsibility to assist and support me in defining the new strategic direction for Aston Martin Performance Technologies and its subsidiaries, including the key objective of leading Aston Martin’s transformation into an F1 World Championship organization over the next few years. ” four to five years and growing into a £ 1 billion business over a similar period, “he said.
“Martin can look back on a long, successful and high-profile career that spanned the fields of motorsport, automotive, aerospace, marine and renewable energies.
“He is also a proven winner in Formula 1. He is therefore the ideal person to work with me and our senior management team to guide and inspire our workforce on and off the track towards future successes.”
Sebastian Vettel, Aston Martin AMR21
Photo by: Zak Mauger / Motorsport Images
Speaking of his new appointment, Whitmarsh said he was drawn to Stroll’s vision for Aston Martin and that the long-term goal of becoming a world champion was achievable.
“I have known and admired Lawrence for many years and have always been impressed by his impressive business acumen and seemingly inexhaustible ambition,” he said.
“Likewise, I’ve always respected ‘Team Silverstone’, if I may call it that, which in its various previous incarnations has often punched beyond its weight and which now has the weight to hit harder than ever.
Also read:
“Lawrence’s aim is simply to win Aston Martin the F1 World Championship and I would not have joined him in this endeavor if I had not been absolutely convinced that it was an entirely achievable goal.
“Knowing what it takes to win in Formula One, and inspired by Lawrence’s leadership and supported by the skill, passion and determination of the workforce, I intend to do everything in my power to ensure that our team becomes the winning company that is Lawrence. ” determined that it should be. “
The post Former McLaren boss Whitmarsh returns to Formula 1 with Aston Martin first appeared on monter-une-startup.
