Aston Martin has shown its involvement in entering Formula 1. So much so that in June, Pride Month, it signed a partnership with Racing Pride, a UK initiative aimed at increasing the visibility of the LGBTQ + community. And one of the founders, Richard Morris, explained what campaign he wanted to promote in the game.
The initiative was born in 2019 when Morris realized there were so few campaigns to promote inclusion in motorsport. To change the landscape, they created racing pride not only to feel represented, but also to show other members of the community that they are not alone.
But what is the initiative? Richard is particularly counted on F1MANIA that “Racing Pride consists of a network of ambassadors and partners. Our ambassadors include drivers – I’m one of them, I’ve been in the CART race since I was a kid and now I’m a Prague supporter in the Britcar Endurance Championship; We have W Series drivers Sarah Moore and Abby Etoh and Charlie Martin, the first openly transgender person to compete in the Nürburgring 24 Hours last year.
Racing Pride and Aston Martin together (Photo: Aston Martin)
“We have an ambassador in eSports, Cammie Sturch, who competes with Ford’s official Fordzilla team. But we also have many other ambassadors in various capacities such as Matt Bishop, Media, Christina Emmanoulides, Alfa Romeo Engineer, as well as marshals and volunteers. These ambassadors help give our sports community positive visibility, ”he continued.
“We have joined a great group of national motorsport partners in the UK to bring our initiative to the masses in the sport. And of course we now have a partnership with Aston Martin that helps us promote LGBTQ + integration around the world, ”he said.
“An important aspect of our work is the provision of educational resources in order to build confident and visible partners. We have a free file available for download and we work with grassroots organizations and international individual organizations, championships and work with established and new partners as teams and offer workshops, mentoring and resources. In this way, we help them become more inclusive and communicate more fully with our members. Let’s help, ”said the pilot.
“We want to represent the community and its partners across the board and offer both fans and participants of the sport a place to interact with Racing Pride. That is why we are active in social media and create the Sportlight series about what LGBTQ + people experience in all sporting roles, not just goodbye, but internationally. F1MANIA.
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