Formula 1 is constantly trying to improve in terms of sustainability and environmental compatibility. As a step in this direction, F1 is entering into a long-term partnership with BWT.
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This is done to reduce single-use plastic in the sports community. The partnership with Best Water Technology starts today; This makes it the official water technology partner of Formula 1.
The new partnership sees the two companies working together to have a plastic-free paddock by 2025. This common goal should change the sport.
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BWT, notoriously associated with Racing Point’s bright pink livery, will continue its pink branding. Therefore, the color will be more regular on race weekends.
Both parties are strongly committed to the sustainability of sport and have implemented an action plan for this purpose. Ben Pincus, Director of Commercial Partnerships at F1 said: “Sustainability is extremely important to us as a sport and BWT as an official partner shows our commitment to positive change in our sport and we look forward to building on our exciting partnership.”
What does the new F1 partnership include?
In the first step of the partnership, BWT will offer its solutions for sport. BWT will make its technologies available to facilities such as the Paddock Club and the Paddock.
In addition, reusable water bottles will be given out to those who work and stay in these areas. BWT will set up water stations for refilling the bottles; This will also allow people to drink tap water.
The patented solution from BWT contains water enriched with minerals and trace elements. Lutz Hübner, CMO at BWT: “Our innovative and patented water treatment technologies enable Formula 1 to make a contribution to“ Change the World – sip by sip ”by using local water resources – filtered and mineralized with valuable minerals and trace elements such as magnesium , Zinc and silica. “
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He also explains the ‘bottle-free zones’: “We offer Formula 1 a sustainable alternative to disposable plastic bottles, unnecessary plastic waste, transport and CO2 emissions.
“As the most important global motorsport series with a long range, Formula 1 is the perfect platform for us to make both our mission and the concept of the Bottle-Free Zone known to a global audience and to get as many people as possible to join our movement to be connected. “
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The post Aston Martin’s notorious sponsors BWT are coloring the entire F1 paddock in pink first appeared on monter-une-startup.Did you miss our previous article...
https://formulaone.news/aston-martin/ferrari-expects-leclerc-f1-breakin-at-the-start-with-engine-irreparably-damaged
