For its first season as a unit in Formula 1, Aston Martin changed the color of its cars from Pink and White from Racing Point to a livery inspired by British racing green. Now the team thinks they might want to change that a little.
The problem, according to Otmar Szafnauer, CEO of Aston Martin F1, is that the dark green, a historic color for the British automaker, isn’t as easy to see on TV as it is in real life, according to The Race.
“I think we should make ourselves a little more pop on television – without losing the green when you see it and you’re outside,” said Szafnauer. “I don’t know if we can do that, but that’s one thing we want to do just to make sure it differs from some of the other darker cars on TV.”
Also read: Renault and McLaren are not happy with the pink Mercedes from Racing Point Point
The team was previously known as BWT Racing Point and the pink color reflected that of the title sponsor. With BWT as a partner, the 2021 car has some pink highlights that adorn the dark green color. Before the Grand Prix of Styria, BWT managing director Andreas Weissenbacher complained to Speedweek about the loss of the pink car on the grid.
Although he understands the change, he said the pink car would attract more attention, and even noted that it could help Aston Martin F1 sponsors gain more recognition. In fact, he told the outlet that he changed BWT’s corporate branding to pink to differentiate it from other brands.
That is precisely the problem with Aston Martin F1 now, as both leading cars have dark liveries. While the Mercedes is simply black and the Red Bull is a dark shade of blue, this can be difficult to distinguish from a distance on the track.
However, Szafnauer believes the switch from pink to green was the right one for the team.
“Since the names like Aston Martin and Aston are traditionally green and we are expanding the Aston Martin Cognizant Formula 1 team, I think it will stay green,” Szafnauer told The Race. “The green color suits us, that’s for sure. It’s a breathtaking color in the sun and when you look at it in person. “
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