The Aston Martin Cognizant Formula 1 team has extended its partnership with the audio equipment manufacturer E-MAIL.
As a result of the deal, Aston Martin’s esports division will join the partnership. The F1 squad’s sim racing team will be equipped with the recently released H3 headset from EPOS.
Photo credit: Aston Martin Cognizant F1 Team
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Aston Martin’s sim racing team is currently competing in the V10 R-League operated by the tournament organizer Gfinity. Later in the year, the team will make its F1 Esports Series debut after being renamed by Racing Point.
Jefferson Slack, director of commerce and marketing for Aston Martin Cognizant F1 Team, spoke about the expansion in a press release: “As in the real world, esports racers need the best equipment to be successful. We have already established a successful partnership with EPOS, but we are excited to extend this agreement to the sports sector.
“We have seen the recent growth in the gaming sector in motorsport. No sport offers a more realistic experience. and we enjoyed seeing gamers race and Formula 1 drivers enjoying virtual races. As a team, we are very much looking forward to deepening our understanding of the industry in addition to EPOS. “
Aston Martin’s sim racing team joins BLAST Premier, OverActive Media and ESL Gaming Australia as the audio brand’s esports partner.
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Maja Sand-Grimmnitz, Director of Global Marketing at EPOS, also commented on the deal: “We are thrilled to bring the full power of EPOS gaming audio expertise to the Aston Martin Cognizant Formula One 
team’s esports ventures. World-class audio is critical to success in the esports world – from communication to sound cues to complete immersion. The exceptional audio performance that EPOS offers is vital in any game. ”
Esports Insider Says: With sim racing growing in popularity over the past 12 months, it’s no surprise that EPOS is expanding its existing partnership to support Aston Martin’s esports division to promote its range of gaming peripherals .
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The post Aston Martin Cognizant F1 team expands EPOS partnership first appeared on monter-une-startup.
