FORMULA A rider like Kimi Raikkonen will use equipment from a sportswear company based in Wilderspool Park this season.
Built for Athletes has signed a contract whereby it will remain the official backpack supplier for the Alfa Romeo Racing ORLEN F1 team for the 2021 World Championship.
The next generation Hero 2.0 bag follows a successful first year of delivering the Hero 1.0 model to top drivers in 2020.
Founder Nick Costello said: “We are very excited to continue our partnership with one of the most historic racing teams at the start and to remain the official backpack supplier of Alfa Romeo Racing ORLEN for the 2021 season.
“The development of the 2021 ARRO backpack was a collaborative process. We are confident that the end result will be a functional, versatile and robust product that will become a central part of the kit for mechanics, engineers, management teams and drivers at Alfa Romeo Racing ORLEN. ”
Marketing Director Danny Costello added: “We are very excited to continue supporting Alfa Romeo Racing’s ORLEN team for the 2021 season.
“To be re-elected as the official backpack supplier for such a respected racing team is a great achievement for the brand we are very proud of and a fantastic endorsement of the quality of our products.”
The award-winning rucksack for athletes has space for 45 l of goods. The new bag includes new features like two 750ml bottle holders and a full Velcro pocket.
Alfa Romeo Team Principal Frédéric Vasseur said: “We are very excited to expand our successful partnership with Built for Athletes.
“The Hero backpack was a very popular accessory with all team members – practical, with a lot of capacity and suitable for our demanding travel plans.
“The Hero 2.0 version is the direct result of feedback from the team.
“Built for Athletes delivered another great product that will serve us well from the start of the season to the end.”
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