Before the 2022 FIA Formula 1 World Championship, Red Bull race have announced an exclusive multi-year partnership with a gaming and entertainment company PokerStars.
As part of the all-new partnership, PokerStars branding will not only appear on the driver’s suits, but also on the yet-to-be-unveiled RB18. With the partnership, the companies aim to offer fast-growing Formula 1 audiences new and exciting ways to watch the sport thanks to ever-increasing technological advances.
The partnership will bring promotions, competitions, exciting content and incredible experiences to fans across all of PokerStars’ platforms, including PokerStars Casino, PokerStars and PokerStars Sports.
Red Bull team boss Christian Horner, is very pleased with what the partnership has to offer the Formula 1 community.
“Following last year’s blockbuster Formula 1 season, I am delighted to start 2022 by announcing PokerStars as our new partner. In our sport, we see constant evolution, not only in the cars but also in new technologies aimed at reaching the global fan base of the sport to offer them new and interactive experiences.
“We are delighted to welcome PokerStars to the team as F1 experiences a period of growth in new and existing territories and look forward to kickstarting the 2022 season together.”
PokerStars, which is owned by Flutter Entertainment plc, is home to the world’s most popular online poker sites, having drawn over two hundred billion hands since its launch in 2001. Dan Taylor, Chief Executive Officer of Flutter International, believes the partnership will help improve their players’ experience.
“Red Bull Racing is an ideal fit for PokerStars because it’s not just about what you offer fans and players, but the ethos and vision behind it. Part of our vision for PokerStars is to create the most epic casino in the world, built on player experiences and bringing unforgettable moments to our community.
“Red Bull Racing’s phenomenal success is based on their bold, innovative and passionate ethos, which has led to incredible success both on the race track and as one of the world’s most loved sports brands. We look forward to working with the team and sharing further developments as the 2022 season draws closer. We wish the Red Bull Racing team all the best for the new season.”
