Haas F1 Team and OAKBERRY team-up for remaining races of 2022 FIA Formula 1 World Championship

28.10.2022: Haas F1 Team has today announced that OAKBERRY, the world’s biggest açaí brand, has become an official partner of the only American team competing in the FIA Formula 1 World Championship. For the three remaining races of the 2022 FIA Formula 1 Worl

Haas F1 Team has today announced that OAKBERRY, the world’s biggest açaí brand, has become an official partner of the only American team competing in the FIA Formula 1 World Championship.

For the three remaining races of the 2022 FIA Formula 1 World Championship, the instantly recognizable OAKBERRY logo will adorn the VF-22. OAKBERRY will also feature on the overalls of Official Test and Reserve driver Pietro Fittipaldi, who will be participating in FP1 sessions in Mexico City this week and the season finale in Abu Dhabi.

OAKBERRY is a company designed to meet an unattended demand in the food market: healthy fast food. The Brazilian brand’s açaí – a type of berry native to the Amazon rainforest – is 100 percent natural and seeks to preserve as much as possible all the benefits of the açaí berry throughout its production process. Founded in 2016, OAKBERRY now has over 500 stores worldwide and serves its famous bowls and smoothies in five continents, including at select Formula 1 events.

“We’re delighted to welcome OAKBERRY to the team, which is perfect timing ahead of our very own Brazilian, Pietro, getting behind the wheel of the VF-22 once again this week,” said Guenther Steiner, Team Principal of Haas F1 Team.

“It’s great to have another partner join the team who’s growing its portfolio globally and sees the vast potential of collaborating with a team competing in the fastest growing sport in the world, and I look forward to what’s to come between Haas F1 Team and OAKBERRY.”

“I’m very happy with this new partnership between OAKBERRY and Haas F1 Team. OAKBERRY has been a sponsor of the Fittipaldi brothers – me and Enzo – since the beginning of the season and they’ve been great partners to us,” said Pietro Fittipaldi, Official Test and Reserve Driver for Haas F1 Team.

“Now, to have them together with Haas F1 Team is something I’m very proud of, especially because OAKBERRY is a company with Brazilian origins. To have a Brazilian company back in Formula 1 sponsoring an F1 team is something that I’m very excited about and I’m sure this partnership will be extremely successful.”

Georgios Frangulis, CEO and Founder of OAKBERRY, said: “Everyone that knows me a little bit knows that being part of Formula 1 was always a dream to me and OAKBERRY. I’m a huge fan of Haas F1 Team since the early days of the team and I’m sure this partnership is a very important step to OAKBERRY’s global positioning strategy.

I’m thrilled to work with Pietro, a great driver and already one of our partners and thankful for Guenther and the rest of the team on letting us join the select list of Haas F1 Team partners.”

    
Stuart Morrison- photo Haas F1
    

 
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