The two F1 teams, together with football clubs such as FC Barcelona, Manchester City, Paris Saint-Germain, Juventus and AC Milan, will offer fan tokens via the Chiliz blockchain.
The fan tokens can be brought by fans and offer their owners the opportunity to take part in voting decisions, earn VIP rewards or take part in exclusive promotions. The tokens can also be traded on the crypto markets.
Jefferson Slack, Aston Martin Commercial Director, said, “We are proud to be part of an exclusive list of global sporting properties, all of which are partnered with Socios.com. This really gives us the best possible opportunity to give our fans a seat at the table and help us tell our story in a new and exciting way. “
Alfa Romeo Team Principal Fred Vasseur added, “The world of F1 fan engagement is evolving and Alfa Romeo Racing ORLEN is at the forefront of this exciting new realm.
“The introduction of a fan token will provide a new way for our growing fan base to interact with the team, which is an important part of our quest to bring our followers closer to the team with everything we do.”
The tokens not only offer fans the opportunity to integrate more into their favorite teams, but also provide a good source of income for the teams that are registering.
The teams receive a percentage commission for each token sold as well as a share of the trading fees generated by buying and selling the tokens on major exchanges such as Binance or with the Chiliz crypto platform.
Lance Stroll, Aston Martin AMR21
Photo by: Steven Tee / Motorsport Images
Alexandre Dreyfus, CEO of Socios and Chilz, told Autosport earlier this year: “In 2020, as a company, we sold more than $ 30 million in tokens for all of our partners. And because we were more or less on a 50/50 basis, that means the clubs made more than $ 15 million in total.
“There are some clubs that have received more than $ 5 million each, which is very good fresh money in the COVID-19 world and is very welcome to them.”
In total, fan tokens have generated sales of more than $ 150 million for the teams and organizations involved.
Last week Socios.com announced its first motorsport collaboration with NASCAR’s Roush Fenway Racing.
Dreyfus believed that the arrival of F1 fan tokens heralded a new digital era due to their growth in other sports.
“In the next few years, a generation of passive fans will evolve into active fans,” he said.
“This transition will take place through transactional fan engagement on our platform.
“The largest global sports organizations are joining us en masse. Socios.com and Fan Tokens will remain and will become indispensable tools in the digital transformation of the sports industry. “
The post Aston Martin, Alfa Romeo, launches F1 fan tokens in cryptocurrency first appeared on monter-une-startup.
