The two F1 teams, together with football clubs such as FC Barcelona, Manchester City, Paris Saint-Germain, Juventus and AC Milan, will offer fan tokens via the Chiliz blockchain.
The fan tokens can be brought by fans and offer their owners the opportunity to participate in voting decisions, earn VIP rewards or take part in exclusive promotions. The tokens can also be traded on the crypto markets.
Jefferson Slack, Aston Martin Commercial Director, said: “We are proud to be joining an exclusive list of global sporting properties, all of which work in partnership with Socios.com. This really gives us the best possible opportunity to give our fans a seat at the table and help us tell our story in new and exciting ways. “
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Alfa Romeo Team Principal Fred Vasseur added: “The world of F1 fan engagement is evolving and Alfa Romeo Racing ORLEN is at the forefront of this exciting new area.
“The introduction of a fan token will provide a new way for our growing legion of fans to interact with the team. This is an important part of our quest to bring our followers closer to the team in everything we do.”
The tokens not only offer fans the opportunity to better integrate with their favorite teams, they also provide a good source of income for the cadres who sign up.
The teams receive a percentage commission for each token sold as well as part of the trading fees generated by buying and selling the tokens on major exchanges such as Binance or with the Chiliz crypto platform.
Alexandre Dreyfus, CEO of Socios and Chilz, told Motorsport.com earlier this year: “In 2020 we as a company sold tokens for all of our partners worth more than 30 million US dollars. This means that the clubs generated more than $ 15 million in total.
“There are some clubs that have received more than $ 5 million each. In the COVID-19 world, this is very good fresh money and very welcome to them.”
In total, fan tokens have generated sales of more than $ 150 million for the teams and organizations involved.
Last week Socios.com announced its first collaboration with NASCAR’s Roush Fenway Racing.
Dreyfus believed that the arrival of F1 fan tokens ushered in a new digital age due to their growth in other sports.
“In the next few years, a generation of passive fans will become active fans,” he said.
“This transition will come through the engagement of transaction fans on our platform.
“The largest global sports organizations are joining us en masse. Socios.com and Fan Tokens are here to stay and are becoming essential tools for the digital transformation of the sports industry.”
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