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From cutting-edge cloud tech and AI to IoT and bespoke software solutions, discover how Cognizant is enabling Aston Martin F1 to anticipate and act as if on intuition.
Be it fan engagement, financial management, harnessing the power of data or building for the future, Cognizant is helping Aston Martin F1 to operate at the forefront of digital innovation; making smarter decisions faster – choices which are unlocking performance on and off the track.
In Formula One, gathering data quickly and efficiently can be game changing. At Aston Martin F1, Cognizant is driving performance by managing core technology operations that allow us to rapidly iterate the design of the car, running continuous simulations in the cloud, and centralizing and securing our data.
Our partnership with Cognizant doesn’t just translate to performance on track. Cognizant is giving us a 360-degree view of our fans through its fan persona engine, which means we can personalize communications, create a better fan experience, and unlock commercial opportunities for ourselves and our partners to monetize our audience.
Across the business, Cognizant is playing an integral role in our efforts to meet F1’s new cost cap requirements, helping to develop our financial management platform which encompasses an automated inventory reporting platform, management of cost as a strategic capability, and ROI analysis of how parts impact performance.
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How Cognizant helps Aston Martin F1 unleash the power of intuition
From fan engagement and financial management to boosting performance on and off the track, Cognizant helps Aston Martin F1 operate at the forefront of digital innovation so we can make smarter decisions faster.
Learn how we’re using Cognizant’s cutting-edge cloud tech, AI, IoT and bespoke software solutions across all areas of our business to anticipate and act as if on intuition.
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Together with Cognizant we’re also building for the future, working hand-in-hand to create the most sustainable smart factory in F1 and implement outreach efforts to increase diversity in the sport.
Our five-year roadmap sets out our path to competing for championship glory – and Cognizant’s expertise and support is a pivotal part of our journey to front of the F1 grid.
Watch the case study above to learn how Cognizant is accelerating the digital transformation of Aston Martin F1 and helping the team to operate intuitively, from the factory floor to the checkered flag.
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